I'm in agreement about doing our best to at least make people aware of the "proper" route. My jaded side says at least a little bit of the certification requirement for gmrs vs ham is money-based, both in the cost of certification and licenses (similar to my thoughts on CARB certification for auto parts...) That said, probably a big part of it is the amount of knowledge required for a ham license, vs gmrs being pay the fee and here's your license. This allows ham stuff to be a lot more open, as you're more expected to know where you can and can't operate, where gmrs stuff is locked down almost to the level of the lowest common denominator, so the bubble pack buyers can just grab something and go without much research or background, without the possibility of running over their local public safety frequencies (this way, their oversight can be complaint-driven, rather than having to devote staff to actively policing)