It is disappointing that the service is so underutilized. I got in to GMRS in pursuit of my other hobbies. Camping, hiking, off roading, boating, etc.. In my opinion, one critical use of GMRS is emergency communication. Cell phone services have failed in various areas of the country during civil emergencies. Best practice is to be proficient with the system before an emergency arises. Using the system with some frequency, and networking with other users in my area seems like the best way to become proficient. Cell service does inspire a "why bother" sort of mentality when it comes to radio Comms. So far, for me, GMRS radio seems to be a depreciable skill. Manual programming, and management of the various features on the radio takes regular use for me to remain proficient. If I set it down for a month or so, I need to refresh my knowledge a bit.