I put it another way:
GMRS, like many of the other things I do, are not a "Lifestyle" or "Identity" activities. Radios are a tools.
(That's the same way I look at firearms and motorcycles.). I don't need "stuff" for people to know who I am.
I don't wear corporate logos on my back. My tools let me do what I want to do. I don't wear free advertising.