I use it for:
Communication on our gold claims in Idaho. Huge safety and convenience here. We are able to talk to camp on the other side of a big hill, and if a family member gets hurt their signal sends their GPS location (Garmin Rino(s), and 50w mobile station).
Staying connected while hiking, sledding, and biking (Garmin Rino).
Social: locally we have a repeater with a 90 mile range... this is amazing!
Traveling in groups (both HTs and 50w mobile units).
Just now getting into radio nets, both technical and social (Wouxun KG1000+ and HTs).
If you're looking for the social aspect of GMRS you should try joining on a local repeater. This worked well for me.