I became licensed as a ham (General) about 6 years ago, and wanted to convince some of my family members to also become hams. Long story short is that none of them have done so. Because of the multitude of ways to communicate over radio, I thought ham made sense for family communications, but alas, it only works if you have someone else (in my family) to talk with. The ham community is great, and offers a lot of valuable resources that can be called upon in an emergency/disaster situation. What was lacking, at least for me, was the ability to communicate with non-ham family members if and when the phone networks go down. This is where GMRS comes in. While far more limited than ham radio, it does off the opportunity to communicate with other family member at short range. I recently obtained my GMRS license, and have been working on communications with the family, to see how well our GMRS radios work, at what distance, and under what conditions. This was the reason for obtaining the GMRS license, and who knows, if it sparks an interest in radio communications with other family members, we might just get some of them to become licensed hams after all, so I believe the GMRS license will work well for its intended purpose: local, short range family communications.