I would agree that a lot of people feel that way. However, there is a tremendous amount of tech and protocols to discover with a Tech license, too.
If you spend a lot of time in the upper end of VHF and UHF, you are dealing with line of sight services. Moving voice and data via RF linked networks and being a part of that systems can be a great time. Designing mesh networks and flowing email and other data is fun too.
On the high side of HF (10m) and the low side of VHF (6m) you can still talk all around the country as well as making some international contacts using simplex comms.
I think many Hams will say that the "hobby starts" with the general and advanced licenses because they never really had an interest in pursuing the great opportunities that entry level licenses provide, either because they don't know those options are there or they didn't see the potential. However, once you have easy success with the low side of HF (80m and 40m) and the high side of MF (160m), it encourages people into getting into other protocols and activities that also exist in the Tech class privileges.
I have to admit, the main reason I wanted to upgrade my license was so I could talk simplex to my friends in South Carolina, Florida, Texas, Arizona and Rhode Island. However, being able to talk to people in New Zealand, Italy, Japan, Spain, Central and South America as well as all over Europe, direct, and with just 100 watts and an omnidirectional antenna is a nice plus!
The HF equipment is a lot more fun to use too.