Trouble is most people dont understand what S/N ratio, insertion loss, return loss, impedance, noise floor, velocity factor etc even are. The Yagi example has noting to go with gain at all. I have shown countless people using calibrated industry standard equipment RX gain is nothing more then S/N. If you take a 3dB Yagi and a 18dB yagi, mount them in a fixed position at a fixed signal the uV level received by the test equipment is going to be the same. This is why filtering, pre-amps and attenuator's have a place. Simple really, a filter to reduce the S/N ratio and provide adjacent channel rejection, pre-amp to boost the signal and proper attenuation to lower the noise floor.