In fact, the only identification you are required to give is your own call-sign. How, or even whether, you identify the called party, if there even is one (CQ, CQ, CQ...), is up to you. Since you usually identify your own station at the start of a transmission, your call-sign should be given before any other information. Hams commonly call other stations by call-sign and on GMRS it is usually by name. But that is by custom, not rule. Note, for ham radio the following applies: § 97.119 Station identification. (a) Each amateur station, except a space station or telecommand station, must transmit its assigned call sign on its transmitting channel at the end of each communication, and at least every 10 minutes during a communication, For GMRS it is: § 95.1751 GMRS station identification. Each GMRS station must be identified by transmission of its FCC-assigned call sign at the end of transmissions and at periodic intervals during transmissions Note that neither service requires ID at the start of a transmission.