There's a very accessible repeater in my area which occasionally the users get a little long-winded. But everyone's friendly and generally respectful. They use their call signs. Good order. I also get to use the nice repeater for free!
When using repeaters, I do use my call sign often and try to be on the brief side of my transmissions.
On simplex, with my family, I tend to be a little more loose with the call sign rules. Some of them are using FRS radios. I'm using the interstitial narrow band channels of the frequency. Fortunately, my area's not too crowded with FRS/GMRS.
Add: I've noticed areas like Mooresville (I-77) and Charlotte (I-77, I-85, etc.), the GMRS/FRS frequencies are much more used.