Getting their repeater up on the tower was probably a few thousand monies to get it installed and probably several hundred to $1k - $2k per month, every month, depending on the location. That's why they charge for people to use the "free public service" which is neither free nor a public service.
When I put up MY repeater, open for everyone to use for free, the cost was around $1k .. $500 for the repeater (used Vertex 7000), the coax, mast/hardware, etc and paying a professional to climb on my dangerously sloped 3-story castle-roof to install it all.. (I got the antenna for free!).. But my advantage is that I live atop a golden hillside overlooking the slums below which is almost as good of a location as the very expensive towers very near me.. not quite, but close enough, so i have decent coverage.
Sticking your pole in the ground with your RT97L would work, but would not have near the reach as their tower on the mountain.. unless you are like me and have a castle atop a golden hillside.