Sorry, I phrased my follow-up post poorly. There's a painful lesson in some of the folks attracted to CB radio through hype/marketing years ago, so it would be a disservice promoting GMRS that way. I was just hoping to gain a better understanding how and why people got in (other than myself), the catalyst so to speak that drove them to wrestle with a new semi-technical "hobby" and pay the Fed to do so. I haven't finished my first cup of coffee yet, so let me pre-apologize if this fails to clarify my post. I think everyone's given me solid info, thank you again it's awesome stuff. When national preparedness month arrives and articles appear, if the editor's feeling generous a two-way radio mention might be granted a graf. That's maybe 50 words, could be three sentences. If one's a run-on it can include the aid GMRS can be throughout the year in rural settings, during hunting season or the fact the entire family is licensed. Now readers understand the investment doesn't need to spend its entire life in a go bag that may or may not ever be used. Yes, everyone here understands that, but most people do not. And (God forbid) if disaster strikes a couple more licensed locally is never a bad thing. Comments so far indicate the photos of happy hikers and spotting off-roaders are solid graphics, which is not what I suspected. I don't care to promote or drive sales of GMRS. That's not what I do and personally enjoy the uncluttered wavelengths, where things get done without headache. I sure do appreciate the input and hope everyone has a glorious and safe weekend.