In my book, superhet beats non-superhet, and since I listen a lot more than I transmit, that's important to me. My choice was between the Midland units and the Wouxun, and because I wanted superheterodyne, I chose the Wouxun. I also like the features and the programmability. I don't regret that purchase at all!
It also sent me on a Wouxun buying spree, for some reason. Seems like every HT they came out with, I bought.