No assumption, people buy cheap tools from Harbor Freight with the intention of using it once to get a certain job done and throw it in the storage bin when done with the intention of possibly using it in the future. They generally forget about it and it gets tossed in the trash accidentally or intentionally. The same concept applies to these disposable or throwaway radios we buy. Case in point, I bought a Baofeng UV82 10+ years back for under $50 with the intention that it is a sacrificial radio, or disposable as we like to call them. The damn thing far exceeded my expectations of performance and survivability of abuse and is still in use today and doesn't YET warrant going into the scrap bucket. As for Midland, these radios are generally mistakenly purchased solely by name recognition or not taking the time to fully researching prior to purchasing. People see the flashy ads on the seller's site and go for it. Sadly, the majority of Midland purchasers learn the hard way that they made a costly mistake and finally wise up and never buy another Midland product again. In Midland's defense, their marketing is strong enough to bring in enough one-time customers to survive. A moth going back to the flame a second time is delusional.