Well, let's see. If every active GMRS licensee (the FCC says there are 56,338 of us) bought 1 radio at $150 ea. that would net $8.4M. Then, let's assume retailer profit is 40% (66% markup). That leave $100 per radio ($5.4M total) to the manufacturer (we won't worry about any wholesalers, etc. here). Now, I'll take a wild guess and say it would cost $200k to design a radio from scratch (I.e. not base it on any existing product) and another easy $200k to setup the manufacturing capability. That brings the manufacturer's gross income down to an even $5M. Next, let's guess each radio costs $50 to manufacture, and another $10 to box, warehouse and ship. That is a cool $2.8M and the manufacturer is now down to $2.2M. Note that if this was the only product of its type, the manufacturer's costs would be much higher. Next, in order to get 56,000 people to buy this radio you have to advertise. Easily $0.5M and throw in another $0.5M for promotion, trade shows, etc. Now we are down to $1.2M. Taxes, overhead, retirement plans, health insurance would likely add another $2M and we end up with a nice profit of $1,000,000.00 IF every single GMRS licensee actually bought one. The real number is likely to be under 10%. But, let's be generous and say it would be 25%. So, after all this work the net profit is going to be around $200,000 and would result in a totally saturated market for years to come. And, don't forget you have to either pay off your investors or the bank, or have had the cash to finance this on your own. And, THAT is why you do not have the perfect GMRS radio being sold today for $150.