Here's the thing, for some of us, its entertainment or emergency communications. However, my family use our radios around the house while working in the yard, while racing my car to talk to my corner spotters and crew from the track, while fishing, 4wheeling, hiking, spending time at the park, caravaning somewhere with multiple vehicles, and on and on. The list of things in our lives that we can integrate radio for the better is endless. Therefore the "image" to draw people in are endless. The best way to advertise isn't with someone specific to radio or activities you can improve with radio, but rather, find a common image that will have the most amount of impact on the heartstrings of your target demographic. The radio really has nothing to do with it. People buy toys and non-essential products based on emotions, using how they feel to justify spending the time, money and effort. That is... if that's really what the end goal is. If you're trying to sell radios, learn your target demographic. Asking folks like us is going to be a mixed bag of tricks that's just going to cloud that even more.