Disclaimer: I'm still on CHIRP Legacy, so this may be different on the current/new CHIRP
Open your UV5R file in CHIRP, click the Settings tab, then click Basic Settings, you'll see Display Mode (A) & Display Mode (B), click there, you'll have the choices of Name, Channel, Frequency
Select Name, save your file, re-upload, & you won't have to go into the menu settings
It's been my experience that on some, not all, radios, that if you change something in the settings through the menu, the radio doesn't/won't keep it
If you make your edits in the software & upload them, the edits are remembered & kept
YMMV
73