I agree. In my brief time here, I see the same thing. I've been a ham for more than 11 years, but just got my GMRS license and a couple GMRS radios last October. I think each radio service has its place, strong points and weaknesses.
I didn't get into GMRS for its 'ham lite' aspect, I did it to exploit another means of communication between family and friends who do not wish to get licensed. I put a GMRS setup with battery backup at my sister's house, giving us fail-safe commo no matter what grid conditions are like. I have friends who will use FRS gear, however neutered, due to not having to be licensed, and yet other friends who would get the GMRS license because it doesn't require specialized knowledge they don't need for anything else in life and provides enhanced performance.
For those who still wish to push GMRS past its intended usage, wishing for things like linked repeaters, clubs and nets, I'd suggest just getting your amateur radio license and do those things effectively and in earnest.
I live in a relatively populated area (between Baltimore and DC) and there are literally a dozen or more ham repeaters, sponsored by a dozen clubs, within earshot of my relatively modest setup. Most have nets at least once a week and my club has two, an ARES net and our club 'roundtable' net. Some are linked across broad coverage areas and some even provide 'EchoLink' coverage, meaning you can log into a net or repeater from a computer anywhere you have internet access. Ham repeaters have greater range and greater participation rates than GMRS. If group activities interest you, we have a "Field Day" exercise every June where a bunch of us set up portable equipment on temporary/emergency power and operate non-stop for 48 hours. Most clubs have other activities as well, like hamfests, group breakfasts, parties and radio coverage for events like marathons.
There is very little difference in equipment costs - antennas and feedlines (coax) are the same, and while one can buy "nicer" ham radios and amplifiers (you are allowed 1,500 watts on most bands) for bigger money, there is no shortage of operators successfully using the exact same brands of ChiCom equipment being used here.
I am an amateur radio "Volunteer Examiner" and help give amateur radio service licensing exams almost every month (we skip some months due to holidays). Honestly, the Technician level exam is NOT that hard and even the entry-level Technician license provides privileges that allow capability FAR beyond GMRS We have had kids less than 10 years old passing the exams. Our last exam session had 5 candidates (two men and three women) and the worst one passed with only three wrong answers (you're allowed to miss 9 of 35 for Tech & General). Our pass rate is something like 86%, and the candidates that fail often show signs of not having studied at all. I think most people over-complicate the exams. You don't even have to be a math genius, if you ace everything else you can blow ALL of the math questions and still pass.
In my opinion, the most effective way to study is to use one of the practice exam sites. I like this one: https://hamexam.org/flash_cards/18-Technician due to the instant feedback. I realize many would prefer to know the theory vs "studying for the exam", but one really doesn't start learning until they get licensed and start using the radio.
I'm not trying to "sell" ham, the amateur radio bands are already crowded enough, but to show its not as hard as you think and to offer a viable solution to those who look to GMRS for features beyond its intent and capability.
Meantime, let GMRS be GMRS, a radio service intended to support activities and family commo.