I've had a ham ticket since 1992. Over the years I've drifted in and out of the hobby. I obtained my GMRS license as I saw increased interest in the band, and am always interested in increased comms ability. My wife has zero interest in obtaining a ham license, but she's not shy about using marine radio on the boat, and FRS/GMRS when we travel or tow an RV. So it serves a purpose for me. In my area, there is VERY little GMRS activity outside of kids, landscapers, and some occasional hikers. On the other hand, the Amateur community is thriving and active. The increased popularity of GMRS is good for the radio hobby, as I believe many will seek to get their ham ticket (nobody who experiences UHF/FM comms is going back to using a CB). Midland and Jeep Jamboree are bringing in a lot of new users, and I would expect increased, informal "standardization" of channnel use as time progresses.