Last week I actually had a Walmart employee (he seems to monitor/greet customers on the way in and retrieves shopping carts outside) and he seen my handheld on my belt. He said politely, "You know, you don't actually need a license?" he uses a Baofeng B6 for the job site and was looking for an upgrade, mostly because the other employee's take his battery's / charger (they're compatible) I've seen other employee's inside using some Motorola's. I didn't question him what frequencies he or his team uses (although I think I recall hearing employee's on FRS/GMRS 5 one day) He seemed nice, so, I just went along with it and stayed friendly. That is kind of a downer about that announcement, though. You technically don't for FRS, but, I feel that answer wasn't as clear. I don't like promoting those radio's and people get the idea that they can use any channel. Reminds me of three kids that kept swapping channels earlier for hours. They even got on the REACT team, as I was monitoring that as well. On an understanding note, though, I can't fault it much. I feel that It's nice to have a couple unlicensed services. My grandmother for example is ill and elderly and simply has no interest in radio's or studying and paying big for a license. FRS is great for that purpose (close range, of course) and with my GMRS license, I can authorize her for GMRS use. Perhaps if the licensed and unlicensed services were split into separate radios, it could limit the unlicensed from using licensed services. And clearly printing on the outer packaging to highlight that rather than slipping it into some fine print in the back of the manual.
Edit: Dang, they're actually still playing around. I keep hearing them mumble and using those call buttons that produces a ring.