I agree with this. Also off-road/over landing seems to have gained in popularity over the years and with it GMRS has become the radio service of choice, much better than CB for the reasons @Lscott mentioned, you can fit it in your pocket.
Of course as Randy, aka @OffRoaderX, aka Notarubicon has indicated “chicks love a guy with a radio” ? ( I really don’t know about that, mine loves me despite the radio).